Tuesday, October 12, 2004

unSubliminal

One of my favorite things about Europe is that their subliminal advertising is not nearly as subliminal as ours.

Here's an Icelandic ad for milk.

Unfortunately I've been unable to find examples online of the truly brilliant Magnum ice cream bars advertisements you can see all over the Continent, but if you go to www.icehot.com and play along for 10 minutes you can watch A VR Asian babe eat a banana, an oyster, a long stick of asparagus, and then you can feed her a Magnum Intense Stick and she explodes in a pleasurable overload; this basically gives you an idea of their ad campaigns. Apparently their new cinema adverts feature a teacher in a summer dress walking her class down the street--she sees a guy with a Magnum cone in his hand (situated on his lap, of course), she bends over, licks his cone (seen from behind, of course), and then the camera zooms in as she licks dripped ice cream off his hand, before panning back as she turns to her students and says "Come, little ones!" I found a lot of court cases and complaints brought AGAINST Magnum, and some writings on feminism and subliminal theory, and some studies of ad effectiveness, and many Christian websites complaining about their "Seven Deadly Sins" flavors, but I can't find a single still photo of a single one of their posters. Weird. I've seen them in the Netherlands, Ireland, England, Germany, Italy, Austria, Switzerland, and even Singapore (where porn is illegal, but prostitution isn't).

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